Sales Tip #21: Not All Leads are Created Equal, Be Intentional, Here’s How

Leads are necessary for business growth. Your approach to marketing and sales informs the type of leads you are getting and your chances of converting them to clients. In short, not all leads are created equal.

Watch to learn about the 5 attributes of a lead and how you can be intentional about who you are attracting.

Use the Lead Accelerator Worksheet I reference in the video to improve your leads in the right ways.